I’m getting incredibly tired of the Brein Foundation director, Tim Kuik, who clearly suffers from megalomania and thinks that he and his organization will make the internet “much better” for artists. This is a quote by the Brein Foundation: “UPC and other Dutch internet service providers (ISPs) also need to place a blockade on Pirate Bay. A good sentence for innovation and creation.” Well Mr. Kuik, I don’t know how you think about it, but in my book limiting opportunities and freedom is anti-innovation per definition.
The fight against piracy is not something you can win by just placing a blockade on a torrent site. Restructuring the entertainment industry and investing in alternative ways for consumers to spend their money on products are the way to stop downloading. The point is that you need to remove the urge from the internet user to download pirated movies, music, games and software from the internet. This is not something you accomplish by blandly placing a blockade on one single torrent website. By doing this you anger a lot of internet users, who will then find an alternative website to get their torrents or use proxy servers to regain access to the blocked website.
Basically what happens right now is that the entertainment industry tries to hold on to the old ways, hiring a bunch of lawyers to sue torrent sites and downloaders, and funding organizations like the Brein Foundation. Instead, the industry should be using this money for innovation and thus creating a system where downloading internet users are transformed into loyal and paying customers. Creating new 20-second long piracy warnings and placing them on every DVD and Blu-Ray disc isn’t going to stop piracy either. Just look at the success of services like Hulu and Netflix. Not only does this show that consumers are happy to pay for content when the price is reasonable, it also shows that services like these can be an answer to reduce global piracy. Again, the industry needs to invest less time and money lobbying for new regulations, and instead start creating innovative services that make piracy less attractive for potential customers.